A pretty brochure isn't a salesperson. Get Us Listed builds hand-coded WordPress sites for businesses in York PA and across the Mid-Atlantic, where every section, headline and CTA is engineered around one job — turning visitors into form fills, calls and bookings.
Most local-business sites are designed by people who think in pixels, not in customer journeys. We start every project with a heuristic audit and CRO blueprint — what visitors need to read, in what order, before they’re ready to call. Then we hand-code it. No Elementor. No Divi. No bloat.
When traffic is healthy but the phone stays quiet, the failure is almost always one of these four — and three of them are invisible until you measure them.
Google's Core Web Vitals treat a Largest Contentful Paint above 2.5s as failing, and every extra second costs real visitors who leave before the hero finishes loading. Page-builder sites routinely land well past that line.
Fix My Website
Cumulative Layout Shift above 0.1 means buttons move while users try to tap them. It tanks both conversions and Google's mobile-usability score.
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If a visitor can't tell what you do, where you do it, and why they should call within 5 seconds, you've lost them. Most local heroes lead with adjectives instead of outcomes.
Fix This For Me
Schedule, learn more, download, subscribe, follow. Choice paralysis kills conversion. One page, one job, one button.
Fix My AdsFive things that decide whether a visitor becomes an enquiry. Open the one you are worried about.
The majority of local searches now happen on a phone, and a phone is the harshest test a site gets: a slower connection, a smaller viewport, and a person who is standing somewhere with something else to do. A layout that merely shrinks is not a mobile layout — tap targets end up too small, forms ask for too much, and the phone number is a picture rather than a link.
Speed is the part owners underestimate most, because the site feels fast on the machine it was built on, with everything cached. It is not the same experience on a three-year-old Android on a patchy signal. The usual culprits are unremarkable: images exported at 4000 pixels wide and displayed at 600, a slider carrying three libraries, fonts loaded from four sources, and a plugin stack where each addition seemed harmless.
We size and compress images on upload, strip what is not used, self-host fonts, and set explicit dimensions so the page does not jump around as it loads. None of it is clever. All of it is the difference between a visitor waiting and a visitor leaving — a slow website loses customers before they read a word, and mobile-first web design explains why responsive on its own stopped being enough.
The commonest structural problem is not ugliness, it is indecision. A page that offers a visitor six equally-weighted options gets fewer actions than one that offers a clear first choice and puts the rest below it.
So each page gets one primary action, stated in the words a customer would use — not “submit” but “get a quote” — repeated at the top, the middle and the end, because people decide at different points. The phone number is a tap-to-call link on mobile, not an image. Forms ask for the minimum needed to reply; every additional field is a reason to close the tab, and you can ask for the rest when you have their name.
Then it is worth knowing what a lead is actually worth to you before spending anything on getting more of them — how to calculate the real ROI of your website walks through the arithmetic, and a one-page website is usually costing more than it saves.
Someone landing on your site has no reason to believe you yet. Most of what closes that gap is unglamorous: a real address, a real phone number that a person answers, photographs of your actual work and your actual team, licence and insurance details where they apply, and prices or at least ranges.
Stock photography of a smiling call centre does the opposite of what it is meant to. So does a testimonial with no name attached. We would rather ship a page with three real reviews than thirty invented ones, and we will not write a testimonial for a client who does not exist — using testimonials to convert skeptics covers how to gather and place the real ones.
The broader point is that the site is frequently the only thing a prospect examines before calling — why your website is your most credible sales tool makes that case at length.
Register the domain in your own name or your company’s. Hold the login. This sounds obvious and is routinely not the case, because an agency offering to “handle everything” sometimes means handling it in an account you cannot reach.
The test is simple: if you decided tomorrow to work with someone else, could you? If the answer requires anyone’s cooperation, the arrangement is not one you control. We build on WordPress, on hosting in your name, with the content exportable, and we hand over every credential without being chased for it.
There is a related distinction worth understanding before hiring anyone: a web design agency and a marketing partner are not the same purchase, and what to expect when you hire a web design agency sets out the process end to end.
Launch is the beginning of the useful life of a website, not the end of the project. Software needs updating, backups need testing rather than merely existing, forms silently stop delivering when a mail setting changes, and content goes stale in ways nobody notices from the inside.
What we watch: whether mail is actually arriving, whether any link has started 404ing, whether page quality has drifted on anything published or edited, and whether the site is up. A form that has been quietly failing for six weeks is the most expensive bug a small business site can have, because nothing about it looks broken — the enquiries simply stop and no one can say when.
What happens when your website goes down is worth reading before it does, and web design as a continuous strategy makes the longer argument.
We run a heuristic audit on your current site, study three competitors who outrank you, and document every conversion bottleneck. You approve a wireframe before we touch a pixel.
Bespoke design system, custom block library, every component coded to hit Core Web Vitals from the first commit. No themes, no plugins doing layout work.
We deploy with full schema, sitemaps submitted, and event tracking on every CTA. Then we A/B test the hero and primary CTA for 60 days post-launch — included.
Select any website to open the full-page design alongside the project details.
Including what drives the price and what happens if it goes wrong.
Page count, how much of the writing we do, whether anything needs to be built rather than configured (booking, payments, a members area, an integration with software you already run), and how much photography exists already.
The single largest variable is content. A site where you supply the copy and the photographs moves quickly. A site where we write everything is a different job, and it is the one that most often stalls — not because of cost, but because approving twelve pages of writing takes longer than anyone plans for.
We quote the scope in writing before starting, and where something is genuinely unknowable up front we say so rather than burying it in an estimate. Our pricing page sets out where the ranges start.
Often a few fixes. If the structure is sound and the problem is speed, mobile layout, unclear calls to action, or thin content, those are addressable without starting over — and starting over throws away whatever ranking history the existing pages have earned.
A rebuild genuinely makes sense when the site is not maintainable (a builder that is abandoned or locked to one host), when it cannot be made to work on a phone without fighting it, or when what the business does now bears little resemblance to what the site describes.
We will tell you which one you are looking at, including when the answer is the cheaper one. The complete website checklist lets you form your own view first.
Most small business sites take a few weeks of working time. What determines the calendar is not our capacity, it is the two things only you can supply: content and decisions.
The projects that run long are the ones waiting on photographs, on a licence number nobody can find, or on approval from someone who is on holiday. We front-load the list of what we need from you so that waiting is visible rather than discovered at the end.
Nothing goes live without you seeing it on a staging URL first, on your own phone, not just in a screenshot.
Every page gets the basics: real text rather than text baked into images, alternative text on images that carry meaning, headings in order, colour contrast that passes AA, forms whose labels are attached to their fields, and a keyboard path through everything interactive.
That is a floor, not a certification, and we will not claim more than we have tested. A full WCAG conformance audit is a separate piece of work with a different price, and any agency implying a checkbox makes a site compliant is misrepresenting what the standard involves.
The floor is worth having regardless of obligation: the same properties that make a page usable with a screen reader make it readable to a search engine.
You do. Domain registrar, hosting, WordPress admin, analytics, Search Console, the Google Business Profile — all in your name, all handed over.
We keep our own access so we can do the work, and you can revoke it whenever you like without asking us. That is the arrangement that makes leaving possible, which is the only thing that makes staying meaningful.
Tell us and we fix it. A fault in what we built is not a billable event, and we do not treat the warranty period as a negotiation.
Separately, things break that nobody caused — a host has an outage, a plugin ships a bad update, a certificate expires. We keep backups that are tested rather than merely scheduled, so the answer to “can you put it back” is yes rather than probably.
For a site that has gone down before, the cost of downtime is usually larger than the hosting decision that caused it. If you would rather the updates, backups, monitoring and small changes were simply handled, that is what our website maintenance and care plans are for.
It will be technically eligible from day one — clean schema, optimized meta, sub-2s LCP, mobile-first, sitemap submitted to Search Console at launch. Actual rankings still require ongoing SEO work, but every existing ranking is preserved through proper 301 mapping. Our free website launch checklist shows the exact 10 pre-launch checks we run to protect existing rankings — published in full, no email gate.
Largest Contentful Paint should be under 2.5s on mobile — we build to target under 2.0s. We hit it by hand-coding components, optimizing the critical rendering path, deferring non-essential JS, and serving images via a modern format pipeline (AVIF/WebP). See how conversion-first design changes for law firms or landscapers — same principles, different proof points.
CRO is the discipline of increasing the percentage of visitors who take your primary action — call, fill out a form, book. We apply it through heuristic audits, hierarchy testing, copy frameworks (PAS, AIDA), and post-launch A/B tests on hero and CTA blocks.
Page builders inject 200–600KB of unused CSS and JS into every page, push LCP past 4 seconds, and break with every WordPress core update. Custom blocks ship the exact code each page needs — and nothing else.
Yes — 100%. The codebase ships to your GitHub or Bitbucket, hosting credentials are in your name, and there are no proprietary plugins to lock you in. If you ever leave, the entire site moves with you.
We write it. You know your trade; our job is putting it into words that lead to a phone call. We interview you about your services, your service area, and the questions customers ask before hiring, then draft every headline and paragraph from that. You review everything and correct anything that doesn’t sound like your business — nothing goes live without your approval.
Usually fewer than agencies want to sell you. A typical build is a homepage, one page per core service, a service-area page or two, an about page, and a contact page. Depth beats sprawl — one thorough page per service outperforms a dozen thin pages stamped out for keyword variations. When you add a service or expand into a new county, we add pages then.
Yes. A rebuild is not a rebrand. If you have a logo and colors your customers recognize on your trucks and yard signs, we design around them and tighten the presentation. If something about the branding genuinely works against you — say, a logo that turns to mush at mobile sizes — we’ll flag it with a recommendation, and you make the call.
The build itself runs on our three-week process once content is settled. What stretches timelines is almost never the code — it’s gathering photos, waiting on review feedback, and deciding on services and pricing language. We keep things moving with a shared checklist and one consolidated revision round per stage, so you always know exactly what we’re waiting on and why.
Yes. The site is built on the standard WordPress block editor, so swapping text, changing photos, or updating hours doesn’t require a developer. We include a walkthrough at handoff showing you how to make the edits owners actually make. For bigger changes — new pages, layout work — you can do it yourself, hire anyone, or have us handle it. You’re never locked in. And before any relaunch, run the website launch checklist so an update never costs you rankings you already earned.
No. A rebuild fixes speed, mobile and conversion, and it usually helps the pages you already rank with. Earning new rankings is separate work — that is local SEO, and it is the thing most likely to be worth doing next.
That is usually the fastest way to see whether the build worked. Google Ads puts real buyers on the new pages within days, and the form-fill rate tells you more in a fortnight than a year of guessing.
When we say a site is built to convert, we mean something specific. The phone number sits in the header on every page, and it’s tap-to-call on mobile. Each service page answers the three questions a homeowner in York or Harford County actually has — what you do, where you do it, and what happens after they reach out. Forms ask for the minimum: name, phone, and what’s going on. And every page ends with one clear next step instead of a wall of links. None of this is decoration. It’s the difference between a visitor reading about your business and a visitor becoming a lead you can call back the same day.
Most people looking for a local service business are searching on a phone, often in the middle of the problem — a tripped breaker, a leaking water heater, a flooded basement. So we design for the phone first and adapt up to desktop, not the other way around. That means buttons sized for thumbs, text you can read without pinching, no popups covering the screen, and pages that stay quick on a spotty cell connection outside town. We test on real devices before launch, not just a resized browser window. If your mobile site makes someone work to contact you, they won’t — they’ll go back to the search results and tap the next listing.
Three free ways to see exactly where you stand — two run instantly in your browser, one is a real audit by a real strategist.
Ten yes/no questions — the same ones we open paid audits with. Instant score and a personalized gap list. Nothing is submitted anywhere.
Run the free check →
Put a dollar figure on a quiet phone using your own customer value and close rate. An illustration on your numbers — never a promise.
Do the math →
What the audit covers, what you get back, and why there is genuinely no catch.
See what you get →Hyperlocal expertise where it matters; regional reach where it pays. Click any market to see exactly what we do there.
The pages and patterns that decide whether a visit becomes an enquiry.
Drop in your URL and your top conversion goal (calls, form fills, bookings). Within 48 hours you'll get a written audit covering speed scores, conversion architecture, mobile UX, and a prioritized rebuild list — no sales call required.
