Is LinkedIn Working for You, or Are You Working for LinkedIn?
Let’s face it, many lawyers begrudgingly create a LinkedIn profile, stuff it with keywords from their resume, and promptly ignore it until a recruiter comes calling. But, are you taking full advantage of LinkedIn as a potent networking, lead generation, and professional development tool? If not, it’s time to rethink your approach.
Many attorneys see LinkedIn as a passive repository for their job history, failing to tap into the incredible potential for forming authentic connections with potential clients, referral sources, and fellow legal professionals. Generic descriptions, sparse posts, and a lack of engagement send the message you aren’t invested in building relationships on the platform.
Transform your LinkedIn into a power tool that grows your firm’s reputation and opens new doors. By optimizing your profile, strategically interacting with others, and utilizing LinkedIn’s often overlooked resources, you can generate a steady stream of new leads and valuable partnerships.
Profile Makeover: Attract, Don’t Repel
Your profile is your online storefront. Don’t just recite your accomplishments, tell your story:
This is where most people stop and call us.
Your time is more valuable than this.ee
Networking, Not Lurking: Building Meaningful Connections
Don’t forget to leverage LinkedIn’s robust features and tools:
Not seeing results from LinkedIn? Schedule a free profile audit and get actionable tips to make your online presence match your professional goals.