Do you feel like your small law firm’s website gets buried under “big firm” competitors in search results? It’s frustrating to lose business simply because larger firms have more resources to invest in SEO and content. But by getting strategic with focusing on ranking for high-value niche terms and building trust signals like backlinks, small firms can absolutely compete – and beat – overblown giant firm sites. This article will examine common struggles small firms face around authority and discoverability in SEO along with proven solutions to implement to drive more qualified organic traffic from Google.
The Problem – Limited Authority and Discoverability
Common challenges small firms face include:
While larger sites look daunting, they also tend to be bloated and unattuned to ranking for the precise terms that convert for small firms. By getting surgical with SEO efforts around valuable micro-opportunities, we can absolutely gain visibility and trust.
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The Solution – Targeted Optimization for Rankings
We recommend a focused approach that:
By ranking well for the 5-10 terms that generate business, you siphon clients away from firms targeting hundreds. Quality beats quantity.
We also recommend monitoring clicks/leads from organic traffic to identify new opportunities – expanding keywords and pages. This agility lets you adapt and seize more traffic over time.
Competing with “big firm” search dominance feels daunting, but by out-ranking them for the niche terms that convert prospects into clients you can win. For a free SEO strategy session examining how to optimize for more direct client conversions, contact our team. We’ll conduct an in-depth audit identifying quick win opportunities for profitable rankings. Let’s craft a targeted approach that has you outperforming the competition where it matters most – in the SERPs for your ideal clients.